Ten Creative Ways to Use Custom Beanies in Your Marketing

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August 15, 2022

Custom beanies are a great way to remain warm and fashionable while also adding color to your ears. Beanies come in a wide variety of colors, so there’s something for everyone!


Why do they stand out so much? You can wear one for every occasion, from going out to a party to simply relaxing at home in the winter.


In addition, they’re great for marketing and accessorizing, since they go with everything.


Custom beanies are one of the most effective methods for a company to contact its target demographic if it wants to promote its brand. If you are a business owner, you should consider using custom beanies with logos to market your company.


There are many ways to use custom beanies in your marketing, and we’ve listed ten of the most creative ones below. But first, let’s take a look at the description of custom beanies:

What are Custom Beanies?

A custom beanie is a hat that is made specifically for your company or organization with your logo or design embroidered on it.


Custom beanies are an excellent way to promote your brand because they are highly visible and people will see your logo every time the person wearing the beanie takes it off.


In addition, custom beanies are a great way to keep your employees or customers warm during the winter months.


So now, let’s take a look at the ten creative ways you can put out your custom beanies in the market!

1. Give them away as freebies at events

One of the best ways to promote your brand is by giving away freebies. Custom beanies are the perfect freebie to give away at events, such as trade shows or conventions.

This way, your target customers may be more curious to know about your company and what it does. If they like the beanie, they’ll be more likely to remember your company name and logo. 

Moreover, large-scale promotions and freebies attract a lot of people to your event, which is the single most important factor in increasing your brand’s visibility.

In situations like these, it is best to stick to tried-and-true items like beanies. When purchased in larger quantities, beanies may be obtained at a price that is even more affordable. 

If you want to run a large-scale campaign or give away beanies as part of your marketing strategy, it is highly recommended that you utilize customized beanies. 

Because they may be worn on the head, promotional hats have a lower risk of being discarded in landfills compared to other types of promotional products, such as pens.

2. Include them in goodie bags

Another great way to promote your brand is by including custom beanies in goodie bags.


This is an excellent method for spreading awareness of your brand’s name and emblem to a wider audience. In most cases, the gift bags are distributed to attendees at events such as conventions and conferences. 


You could also want to think of including a custom-made beanie with your company’s logo in each of the bags.


A company’s brand looks great on a beanie design project, and the finished product is still sophisticated and upmarket enough to go to an event with a formal dress code.


The fact that beanies may be designed in a wide variety of ways implies that there is no upper limit on the kinds of personalities that can be shown by wearing them.

3. Use them as a part of your advertising or branding campaign

Custom beanies can also be used as part of your advertising or branding campaign. You can use them to promote your brand on social media, on your website, or even on television.


Promotional beanies can never go wrong. Consumers feel more in control of their selections since they are indirect advertising methods.


It’s also safe to utilize them as promotional goods since they’re everyday items that everyone uses. People’s homes and eyeballs will be invaded by them at some time in the future.


Many business owners out there often use t-shirts and other clothing items to promote their brand. However, using a custom beanie will make you stand out from the rest.

4. Sell them on your website or in your store

Selling your custom beanies is another way to make some extra money and promote your brand at the same time. You can sell them on your website or in your store.


This is a great way to get rid of any extra beanies that you have. Plus, it’s a great way to promote your brand to people who may not have heard of you before. People these days use online platforms to look for just about everything, so selling online is a great way to reach more people.

5. Hand them out to employees as thank-you gifts

There is nothing more incredible than a company showing appreciation to its employees. You can do this by giving them custom beanies as thank-you gifts.


Your employees will appreciate the gift, and they will also be more likely to wear the beanie, which will promote your brand. Moreover, this is a great way to build team morale and make your employees feel appreciated.


This is a huge advantage because your employees may have family and friends that will see the beanie and inquire about your company.

6. Use them as prizes for competitions or games

If you want to promote your brand and have some fun at the same time, then consider using custom beanies as prizes for competitions or games. This is a great way to get people interested in your brand.


People love free stuff, so if you give them the chance to win a custom beanie, they will be more likely to take part in your competition or game. Plus, this is a great way to get people talking about your brand.


Beanies are often considered to be unisex accessories or staples of clothing. These may be worn by anybody which makes them a perfect prize for anyone!


Due to these features, they are a fantastic option for a promotional product, since they are more noticeable than other forms of clothing items.

7. Company outing

Custom beanies are also the perfect alternative to the classic company baseball cap. If you are planning a company outing, such as a picnic or trip to the beach, then consider giving out custom beanies to your employees.


Not only are branded beanies a novel way to advertise your company and products, but they also foster a feeling of community among employees and customers.


Because of this, it is much simpler for individuals to cooperate with one another as part of a team during all of the outings and activities, and it is also much simpler to identify the people who are working with one another. They contribute to the development of a sense of unity.

8. Donate them to charity auctions or fundraising events

Donating personalized beanies to charity auctions or other types of fundraising activities is another fantastic way to put them to use. This is an excellent method for promoting your company while at the same time giving something back to the community.


People enjoy bidding on unusual goods, so if you give a personalized beanie, you will be sure to receive several bids. In addition to that, doing so is a fantastic strategy to spread awareness of your company.


Donating to charitable organizations is a great way to demonstrate that your business is concerned about more than simply generating money. Building goodwill among prospective clients may be accomplished quite effectively by doing so.

9. Contact Influencers

Social media influencers these days are a dime a dozen. But that doesn’t mean they don’t hold weight in the industry. In fact, partnering up with an influencer could be extremely beneficial to your brand.


One way you can partner up with a social media influencer is by sending them one of your custom beanies. This is a great way to get your brand in front of its followers.


If you can get an influencer to wear and take pictures in your custom beanie, their followers will see it and be interested in your brand. This is a great way to reach a larger audience and promote your brand.

10. Use It For Commercials

Commercials are one of the best ways to put your custom beanies out there. They are also one of the most expensive ways. But, if you have a big enough budget, commercials are definitely worth it.


There are so many different ways you can use custom beanies in your commercial. You can use them as props, or you can even have people wear them in commercials.


This is a great way to get your brand in front of a lot of people. And, if you do it right, your commercial could go viral, which would be great for your brand.

Why Should You Purchase Custom Beanies?

Products with a promotional element reign supreme.


The use of branded headwear, such as beanies and caps, is an effective method of marketing. Consider this question: where do you want your brand to be displayed?


Immediately in front of people’s eyes, which is why marketers utilize hats and beanies to put their brand in a place where people will have no choice but to see it.


Consumers are more likely to accept and more positively respond to promotional goods like beanies than they are to any other kind of marketing vehicle.


People who wear branded headgear are sending a statement to others that they support the cause or message being promoted by that company by wearing branded headwear, specifically branded hats.


This is an important message to send in today’s economy, and it’s one that people respond well to.


When people see others wearing branded headwear, they are more likely to want to purchase that product themselves, which is exactly what you want as a marketer.


In order to maximize the number of people who see your brand, you should purchase custom beanies.


Customers who are looking for a one-of-a-kind item are the ideal target audience for personalized beanies.


They have the potential to be beneficial for your shop; however, whether or not it is worthwhile to devote time and money to them ultimately relies on the location of your store as well as the kind of plan that goes along with it.


For example, if you own a sports-themed store, it would be beneficial to create custom beanies with logos of local sports teams. This would let customers know that you are a source for fan gear and generate interest in your store.


On the other hand, if you are selling high-end fashion items, you might want to consider using plain beanies or beanies with simple designs. This would give customers the impression that your store is sophisticated and stylish.


In any case, using custom beanies in commercials is a great way to promote your brand and reach a wider audience.


These are just ten of the many creative ways that you can use custom beanies in your marketing. As you can see, there are so many different ways that you can use them to reach your target audience.

So, if you’re looking for a creative way to market your brand, consider using custom beanies. They are a great way to get your brand in front of people and promote your business.

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